Junior Achievement Uganda through its regional office Junior Achievement Africa and Prudence Foundation, the community investment arm of Prudential in Asia and Africa, partnered to educate and inspire Africa’s youth on financial literacy through the Cha Ching program.
The Cha Ching program primarily targets students ages 9-11 years, teaching them lessons that focus on four financial concepts; Earn, Save, Spend and Donate, and provide tools for them to become financially savvy adults.

Pupils are encouraged to use critical thinking to make decisions on how they manage their money applying the four concepts: Earn, Save, Spend and Donate in their daily lives which supports positive attitudes as they explore and enhance their money management skills early in life.
The program was undertaken by 17 schools in Kampala, Wakiso and Mukono in 2021. JA Uganda greatly appreciates the support and close work relationship we have had with the ministry of Education and sports and the education departments in Kampala City Council Authority, Mukono and Wakiso districts.
This program is funded by Prudence Foundation the Community Investment arm of Prudential in Asia. This is in an effort to bring lasting impact to societies through sustainable initiatives focused on education.
Mr. George Muteekanga, Commissioner Private Schools and Institutions at the Ministry of Education and Sports attended the closing ceremony and said that “today’s economic challenges affect young people tremendously if not tackled with expertise. Empowering young people to transform their future and own their success is something this program excels at and this creates a positive impact”